When we launched our Crossville Q2R mobile app & online marketing tool earlier this year, we did so with the present and future—of your business—in mind.
QR codes are quickly being embraced as an effective bridge between digital and physical marketing opportunities. With QR codes, we can connect in-store merchandising and sample boards, brochures, signage, even print ads and business card, to handy digital information.
However, the Crossville Q2R system takes all this a big step forward. Through our mobile app, users can create personal accounts to track all their scans online as well as within the mobile app, making it very simple to revisit the Crossville information that interests them. At the same time, we can see WHO scans WHAT items, in order to follow up most effectively!
Here’s how it works:
- User downloads the Crossville Q2R app to her iPhone, Android or Blackberry smartphone.
- User creates an account (name, email address and postal code) either directly on the app or online at crossvilleq2r.com.
- User logs into app on the phone and scans Crossville codes (or any QR codes; this app reads all QR codes!) in a showroom or at an event or trade show. In the moment, user can view the info, share on Facebook or Twitter and email Crossville for more details.
- Later, user logs into her crossvilleq2r.com on her computer to see everything she scanned on a roomier screen. She can also share her scans socially through her online account.