Author Archives: crossvilleinc
Crossville’s Captivate with Color Series: Meet Greige
Meet Greige – the new neutral for modern design.
If greige is new to your vocabulary, prepare to fall in love. In the dictionary, greige is defined as ‘unfinished,’ often in reference to textiles. In the designer’s lexicon, greige is a color palette that resides in the realm between beige and gray to create versatile looks that pay homage to the unfinished in complete, detailed style.
Think of it… Beige is an old friend that brings out warm tones and accentuates any texture with subtlety. Gray is a clean, sleek color option—a contemporary, foundational tone. Blend these two hues together, and the possibilities are endless.
Greige presents the potential for sleek, crisp designs in a traditional home or beautiful backdrops for eccentric, dramatic accents.
Offering versatility and warmth, greige dresses up or down depending on your personal design palette. You don’t have to permanently commit to bright tones in order to lighten up a room – select a shade of greige and let your accents do the talking.
Read to go greige? Crossville’s Shades by Crossville is a great option, capturing that beautiful blend that’s a little bit beige, a little bit gray and wholly beautiful by design.
Get more greige inspiration over on our Pinterest board. Click here for the beautiful views.
Crossville Introduces Shades by Crossville – Warm & Cool Gray Tones in Porcelain Tile
Gray is the go-to in the design world today. This versatile color that’s both shadow and light, warm and cool, contemporary and classic has earned its place at the table…or on the walls and floors…of modern design.
Crossville’s in the mix and on trend with the new Shades by Crossville collection.
This versatile porcelain tile line comes in 9 colors, including 6 shades of gray, 2 white tones and a gorgeous not-quite-black, as well—all in both unpolished or honed finishes.
Available in 3 modular sizes (24×24, 12×24 and 6×24), Shades by Crossville is also part of the Get Planked program, so ordering custom plank sizes is simple. The mix of sizes and shapes offers an endless array of potential patterns and looks to fit any style. And elegant accent pieces (in 1×3 mosaics and metallic tone trims) round out the look beautifully.
Imagine the possibilities for your commercial and residential designs.
And Shades by Crossville is as green as it is gray thanks to its minimum 20% recycled material and Green Squared certification.
Discover the urban, modern…minimalist…appeal!
Crossville, Inc Introduces Backsplash Builder – The Interactive Tile Backsplash Design Tool
Build your backsplash online with Crossville’s Backsplash Builder!
Tile backsplashes are extremely popular. They’re great for updating kitchens with lasting, high end style that’s truly unique, all while adding value to homes as well. Yet there’s so many tiles, so many colors & patterns…but only so many backsplashes to use them on! It can be challenging for interior designers and homeowners alike to pick the perfect look for that all important backsplash installation….until now…
With Crossville’s Backsplash Builder, you can virtually design an endless array of custom backsplashes online, to see what your ideas will look like before you make your selections in real life. Backsplash Builder is a free, interactive tool that lets you select Crossville products, colors, sizes and patterns to configure your dream backsplash…available for your designing fun at CrossvilleInc.com.
The Backsplash Builder interface allows users to create custom backsplashes, save favorites in a personal project folder and print out designs for future installation processes. It’s a handy tool for inventing new looks and checking ideas before it’s time to install.
Users can be in a relaxed environment and have fun during a typically a long and sometimes stressful
Crossville, Inc. has been ahead of the game with virtual design tools for a while now. Over 11 years ago, a room scene design tool called Cross-Vision was created and has continuously been updated. In 2011, Mosaic Builder was launched for basically the same reasons for designers. Now Backsplash Builder is in the mix to help interior designers and homeowners create new ways to elevate their spaces.
Crossville, Inc. constantly strives to give your creativity opportunity to shine. Backsplash Builder is just one more user-friendly example of our commitment to meeting your design needs. Log on today to see it’s easy to make a splash with Backsplash Builder!
Crossville Brings Large Format Tile Panels to the U.S. Market
“Laminam by Crossville” Launches Nationwide Through Exclusive Distribution Agreement With Laminam S.p.A.
Crossville, Tenn. – Crossville, Inc. is launching “Laminam by Crossville,” a full line of lean profile, large format porcelain products. This important new offering comes through an exclusive distribution agreement with Italian manufacturer Laminam, a division of Systems Group. Under the agreement, Crossville is the sole source for Laminam’s innovative large unit porcelain panel products throughout the U.S. The distribution agreement is effective immediately, with product availability anticipated in early June.
“This is a landmark agreement and another example of Crossville’s commitment to meeting the needs of the U.S. market,” states Crossville President John Smith. “We recognized the growing demand for very large format, thinner, so we searched the globe to source the best products that would appeal to the American aesthetic and match the Crossville quality standard.”
Laminam by Crossville products, each selected expressly for the U.S. market, are suited for interior wall installations and may be used on an array of surfaces. The initial offering of 3mm thick fiberglass reinforced porcelain panels will be available in over 50 items. As Smith explains, the extremely lean profile of these reinforced panels results in durability, versatility and “unparalleled technical performance.”
“These products are game changers,” Smith continues. “The colors and styles of Laminam by Crossville are right for the American market. These thin but extremely durable large panels are very simple to work with and install and will invite innovative field applications. Architects and interior designers should really have fun exercising their creativity in new and unique ways.”
Crossville’s logistics and Laminam’s leadership in production and technology will ensure ready availability for American specifiers. As Smith states, the partnership with Laminam reflects “true synergy and smart international procurement” to “not just meet but lead” domestic demand for the most cutting edge products available globally.
Laminam’s CEO, Alberto Selmi, concurs.
“Crossville’s commitment to quality, excellent logistics team and established relationship with the A&D community make this partnership truly ideal. We are excited for Laminam by Crossville to launch in the U.S. market,” shares Selmi.
For details on the Laminam by Crossville products, visit LaminambyCrossville.com.
About Crossville, Inc.
Crossville, Inc. manufactures award-winning Porcelain Stone® and Design Solutions™ tile, as well as Natural Stone Collections for both residential and contract applications. The company offers Laminam By Crossville large format, thin slab tile through an exclusive U.S. distribution agreement with Systems Group’s Laminam division. Known for leading innovation, Crossville is a company of “firsts” for the U.S. tile industry: first to produce large format (24″x24″) tile on site, first to manufacture tile with certified recycled content, first to develop the Tile Take-Back™ Program for recycling fired porcelain tile and first to achieve certification of its waste recycling programs and become a net consumer of waste. For more information on Crossville, visit CrossvilleInc.com.
About Laminam S.p.A.
Laminam S.p.A. is the world leader in the manufacturing of large format, lean profile ceramic surfacing products. A consolidated division of Systems Group, the company utilizes an advanced, fully automated production process to create a large and thin ceramic and porcelain slab products available worldwide. Through an exclusive agreement with Crossville, Inc., Laminam’s products are sold in the United States as “Laminam by Crossville.”
Crossville’s Captivate with Color Series: Hello Yellow
We see the color yellow almost every day—in the sun, a caution signal on a stoplight, even those golden arches we pass on our way to work every morning. Yellow reminds us of happiness and “encourages conversation and stimulates the mental process” (Sensational Color). Just conjure images of the original smiley face or a cool pitcher of lemonade to find this so true.
So it’s no wonder yellow is used throughout homes and public places. Crossville’s porcelain and glass tile lines are punctuated with golden tones and yellow sparks of color.
Whether yellow is interpreted in as crayon box color we might first imagine or in one of nature’s more subdued translations, Crossville’s lines are your source for inspiration as good as gold.

Our “Good as Gold, Mellow as Yellow” Pinterest board displays how yellow can brighten any type of space when incorporated into furniture, paint and accessories, as well as tile. View the board to brighten your day and discover how tile can add a touch of golden sun to decor.
In this color study, you’ll see hues of yellow highlighting spaces of varying styles.
The gold tinted mosaic tiles create an elegant look. Bright yellow selections help tell a story through visual detail.
Blend a “lemon zest” with a couple other colors and create an atmosphere of freedom, like this Glass Blox Blends.
Say hello to yellow!
Bathe Your Bathroom in Beauty with Crossville Tile
When beautifully designed, a bathroom in your home can be a true retreat. Select premium materials to create at in-house oasis that makes trips to the spa all but obsolete. Here is an array of bathroom designs featuring Crossville’s porcelain tile and glass tile collections. Soak in the inspiration!
At Crossville, Inc., Earth Day is Every Day: 12 Ways Crossville Leads In Sustainability
Crossville® is a manufacturer that was ‘born green’ 26 years ago, but our ongoing innovations and sustainable accomplishments prove we’re truly committed to sustained environmental responsibility. Here’s a look at 12 ways we live out our responsible, earth-friendly manufacturing and business practices every single day.
1. We invented the industry’s only way to recycle fired porcelain. In 2009, we solved the major environmental problem facing the tile industry today: recycling of fired materials. Our Tile Take-Back recycling process transforms fired tile into reusable material for new product. Though our method is proprietary, we set no borders around our willingness to recycle product. We “take back” fired tile product from any manufacturer to ensure that less refuse goes to landfills. To date, we’ve recycled more than 6 millions pounds of previously unusable waste.
2. We are the first U.S. tile manufacturer to attain 3rd-party certification for waste recycling processes. Our certification through Scientific Certification Systems (SCS), achieved in 2011, verifies that we recycle approximately 12 million pounds of previously land-filled filtrate, fired tile and pre-consumer sanitary ware. We selected to attain certification by SCS because of the organization’s notably stringent, intensive review processes and impeccably high standards.
3. Crossville is a net consumer of waste. We consume/recycle/reuse more waste material than we produce thanks to our responsible manufacturing processes. We achieved this rare and important status in 2011 as a result of our progressive, focused and highly responsible innovations and programs.
4. All of Crossville’s U.S.-manufactured products contain recycled content. The recycled content ranges from 4% to 50% depending on the product. To be completely accurate and clear, we state our “minimum recycled content” on product packaging and literature (versus stating amounts that are “up to” a certain level, which can seem misleading). This phrasing is often conservative, yet it ensures users know for certain the base standard of recycled content in each products.
5. We have a landmark partnership with TOTO, maker of luxury sanitary ware, to recycle pre-consumer fired porcelain fixtures. This partnership is a first of its kind, as it employs are proprietary process for recycling fired porcelain. This is also how we are able to ensure that every one of our U.S.-made products contains recycled content.
- Crossville maintains a companywide recycling program for all office/production facility paper and plastic waste.
- Crossville encourages employees to bring recyclables to work for collection, as the local county offers no formal recycling effort.

12. Crossville is first among the first to receive Green Squaredsm Certification for its entire porcelain tile product line-up, as well as its manufacturing processes. The Tile Council of North America’s formalized new standard in sustainability for the tile industry in North America—ANSI A138.1, Green Squared is the stringent and powerful measure for tile industry. This program does the following:
- Evaluates products and processes in five key environmental and social categories:
- product characteristics
- manufacturing operations
- corporate governance
- innovation
- end-of-life product management
- Recognizes manufacturers for leadership in environmental stewardship and corporate responsibilty
- Serves as the standard bearer to ensure transparent, full disclosure of sustainability product by product, manufacturer by manufacturer – industry wide
Stay apprised of our ongoing commitment to environmental responsibility by connecting with us on Facebook and Twitter!
Extreme Makeover: Crossville Edition
Crossville distributor Casa Mexicana of New Mexico recently performed an extreme makeover on an area of its showroom, taking it from adolescent to urbane. The space, which was utilized as a children’s play area. However, with a fresh palette and Crossville’s Buenos Aires Mood line, the space now exudes a warmth and elegance perfect for coffee and conversation.
A New Look for Spring
The unique woven pattern found on one wall feels 3-dimensional, which is apropos considering the nature of the Buenos Aires Mood series, which is to capture the essence of color and movement.
The designs on the walls, floor and even accent pieces showcase the contemporary colors, all of which are designed to work together or on their own.
Elegance With Options
Crossville’s Buenos Aires Mood line has five color options ranging from lighter selections like Polo and La Boca to darker, more rich colors like Recoleta and Tango. The texture selections vary as well: textured, polished, unpolished, listello.
Whether planning an elegant entryway, a modern resting space, a washroom, den or kitchen, Crossville’s Buenos Aires Mood delivers an unmatched air of style that makes customizing a space simple for whatever mood you’re looking to create.
Under Their Wings: Crossville A&D Reps Erica Rolin and Martha Vega Participate in IIDA’s Mentor Day
Just as Crossville regularly unveils new and exciting products and solutions in tile, so, too, does the design community bring forth new designers who are both eager to learn and filled with ideas. In an effort to capture that excitement, the International Interior Design Association (IIDA) hosts Mentor Day each year. This year, Crossville’s A&D representatives Erica Rolin and Martha Vega hosted ‘mentees’ to experience their professional interactions out in the field.
During their Mentor Days, Rolin and Vega stopped by a number of larger architectural firms to make new product intros and Cross-Sheen graffiti demos. They visited with very gracious hosts at firms such as Gensler, SAA and Klawiter, who took time to chat and offered tours of their spaces.
Crossville takes great pride in our long-standing involvement in and commitment to the architectural and design community. We enjoy opportunities like IIDA’s Mentor Day to share our knowledge, experience and wide selection of sustainable solutions and product advancements with students who are just beginning their adventures in design. (Ah, to be young again…)
























































