Crossville’s Heidi Vassalotti Attends Women in Commercial Construction and Facilities Retreat

Constructive Insights from Commercial Construction & Renovation Magazine‘s Women in Commercial Construction and Facilities Retreat

The commercial construction industry is often thought of as a “man’s world,” but that perception isn’t reflective of an ever-evolving reality. Women play important roles across the full spectrum of professional positions within the industry, as evidenced at the annual Commercial Construction & Renovation Magazine‘s conference for female leaders in the business.

Heidi Vassalotti of Crossville’s Strategic Accounts team, regarded for her great knowledge of all things sustainable at our company, was an attendee at the most recent Women in Commercial Construction and Facilities Retreat held in Denver, Colorado. The three-day event featured a series of networking opportunities, including a round table discussion, one-on-one meetings, and even a little free-fall flying in an indoor sky-diving facility.

One of the most prevailing themes of the retreat was the vital impact that women continue to make throughout the commercial construction industry. An afternoon roundtable discussion generated conversation based upon the question, “What is the biggest advantage of being a woman in the construction industry?”. The resulting exchange showed how these remarkable women are driven by a keen sense of processing and disseminating information, the ability to build and foster relationships, and a dedicated approach to details.

Heidi Vassalotti

“What I think is unique and dynamic about our group is that we all work so well together. In some cases, a man may listen to a conversation and walk away focused on a single point from the  discussion. In our group, however, we thoroughly think all aspects of the conversation through. Our combined skill sets makes us better at visualizing things and seeing the big picture.” ~ Heidi Vassalotti, Strategic Accounts, Crossville, Inc.

At Crossville, we operate on core values that guide how we do business. One way we live up to those values is to provide opportunities and support for top talent within our company and partnerships of utmost integrity with those we work. The ideals brought to light in the Women in Commercial Construction and Facilities Retreat echo the commitment we have to quality, professional connections and ongoing improvement in the tile industry, the commercial construction industry, and beyond.

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A Before and After Story: The Guerry Dining Hall at the Baylor School


Who doesn’t love a good before-and-after renovation story, especially when the “after” is in stark contrast to the “before”? The dining hall project at Chattanooga’s Baylor School is one such story, and now we have the “before” photos to prove it!

The Guerry Dining Hall, built in 1931 on the campus of the renowned private school founded in 1893, serves 1,200 meals to students and faculty daily. With so many meals served each day, the dining hall endures an enormous amount of foot traffic – and that means the flooring selections for this space must be extremely durable, as well offer an upscale look befitting the school’s over all design aesthetic. 

When it came time to update this dining hall, Sara Webb of Franklin Architects, working with Bethe Motlow of Crossville distributor Louisville Tile of Chattanooga, ultimately decided that Crossville’s SpeakEasy collection made the grade for the space, with Crossville’s Retroactive and Shades collections enlisted to play supporting roles to help create visually distinguishable areas that guide and ease the traffic flow.

The result of the updated tile installation is a look that represents Baylor School beautifully, creating a classic appearance that is welcoming to students, families, faculty, and prospects alike. The flooring captures a style that is timeless, yet also on point with modern sensibilities, while still answering all the performance and maintenance requirements a busy, demanding environment like this demands.

Here’s a look at the “before” photos of Baylor’s Guerry Dining Hall. 026 028 031

These “after” photos of the new Guerry Hall are in sharp contrast to the before shots. They certainly depict how harmoniously Crossville tile works with the other new design elements to create an attractive and positive gathering place for Baylor Students, faculty and guests. 

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Read the full case study on the Guerry Dining Hall project by clicking here.

A Look at Crossville at TISE 2016

We’ve launched 2016 gorgeously, advantageously, and courageously thanks to our showing at this year’s Surfaces Expo, aka TISE West. We recently converged on Las Vegas to display our latest collections in a visually engaging fashion. From products soon to launch to the revisiting of already beloved lines, we shared the story of Crossville in truly inviting ways. If you weren’t able to attend the show or would like to journey back to our booth, enjoy this virtual tour that showcases all we offered at TISE 2016!

Of course, Surfaces is only the first of a full year of trade show, expo, and special event appearances for Crossville. Be sure to follow us on Facebook to get current news about our events and show schedule.

See you at the shows in 2016!

Crossville Gears Up for Surfaces Expo 2016

Visit Crossville at Surfaces 2016 booth 4023The annual Surfaces Expo is nearly upon us, and we’re excited to be a part of this annual event that’s now happening in tandem with the ever-growing Design and Construction Week. This year’s Design and Construction Week, January 19 – 22 in Las Vegas, promises to be the largest to date, with four top-tier shows occurring in one week:  International Surface Event (TISE), International Builders’ Show (IBS), Kitchen & Bath Industry Show (KBIS), and International Window Coverings Expo (IWCE). These important industry shows will offer 1.2 million square feet of exhibits and is expected to attract over 110,000 design and construction professionals!

The International Surface Event, taking place at Mandalay Bay Convention Center, is actually a collective of three events in one. Surfaces, StonExpo, and TileExpo combine to comprise the largest, unparalleled floor covering, stone, and tile industry event in North America. TISE brings together buyers and sellers from all over the world to see the latest products, trends, services, and technologies. After months of preparation, we’re ready to show our latest offerings and connect with customers and colleagues from across the country!

Have cupcakes with Crossville at Surfaces 2016Here are the highlights of what we’ll be offering at the show:

  • Help us start Crossville’s celebration of 30 years in the tile industry in our booth–# 4023–at 3 pm on Wednesday (January 20) and Thursday (January 21). We’ll be serving cupcakes and refreshments. 
  • Get exclusive peeks at upcoming collections, including a new porcelain collection and a design-forward Laminam line.
  • Discover design trends that are sure to help you see tile differently.

Vote Crossville in Dealers choice awards

If you’re attending any of the shows as part of Design & Construction Week, cruise by Floor Covering Weekly’s booth 5139 at the International Surface Event to cast your vote for Crossville’s Moonstruck and the Laminam I Metalli collection as the Dealers’ Choice in the Ceramic Tile category.

Crossville tile at KBIS 2016If you will also be attending the Kitchen & Bath Industry show at the Las Vegas Convention Center, you can find Crossville collections as part of this expo through our partnerships with KBIS exhibitors. Our lines will be featured in six suites designed by sanitary ware manufacturer TOTO USA to showcase their newest products. These suites, viewable at N1329 on the show floor, are created as room settings to show all products in use as they would be in actual residential spaces. Additionally, Crossville products are used in the Villeroy & Boch’s exhibition – N1329, as well as the Quick Drain booth – N3377. In each instance, our products, including our innovative Laminam porcelain tile panels, are incorporated into total design schemes to offer ideas and inspiration to kitchen and bath design professionals.

We welcome you to consider our Surfaces booth #4023 as your home base during all the shows and an essential starting point to fully experience the latest, inspiring options in tile design.


Crossville Looks at Tile Trends from Cersaie 2015

Crossville looks at tile trends 2015

Our team of product development pros recently attended the Cersaie Trade Fair in Bologna, Italy. Cersaie is renowned as perhaps the ultimate, annual tile trade show on the planet. Each year, tens of thousands of people attend to peruse acres of booths featuring the world’s latest innovations and designs in tile. The designing minds of Crossville have compiled the top trends we observed at this year’s trade fair. Reference this list of 10 trends you should know about below, and watch our YouTube video to uncover even more specifics and details about what’s to come in the world of tile!

Tile in Bedroom Design

Crossville looks at the tile in the bedroom trend

We noted many vignettes featuring tile incorporated into bedroom settings. Most notably, many feature wall installations showed that tile can make a beautiful alternative to headboards. Additionally, tile on bedroom flooring supports many people’s need for surfaces that are nonallergenic. The looks and functional benefits were well received.

Coordinated Tile Packages

Crossville looks at latest tile trends

We noted many tile makers showing tile packages in which coordinating products were combined for ease of design and selection. This approach brought complimentary looks together in suites of tile that are ready to go into a range of room settings.

Variations in Wood-Look Tiles

Crossville looks at the evolving wood look tile trend

We’ve seen a rise in the popularity of wood-look tiles for a while now. With advanced digital printing technology combined with other manufacturing techniques, tile makers have conquered the creation of authentic wood looks. Now we’re seeing advancements on this success–from unique installation patterns and wider ranges of colors and graining to high polished finishes that take the wood look to places the real material could likely never go.

Dimensional Tile

Crossville looks at the dimensional tile trend

Dimensional tile designs got lots of buzz at this year’s Cersaie trade fair. People were wowed at the layered versatility that can be achieved with tile. Many of the looks mimic the appearance of metals in impressive fashion. Other related styles showed unique tile-on-tile designs in artfully stacked configurations. (Be sure to watch the video to see more!)

Terra Cotta Looks

Crossville looks at latest tile trends

The classic look of terra cotta tile showed up throughout the show, yet notably evolved from the longstanding, earthen, pottery appearance we all know well. New terra cotta styles featured nuanced oxidizing and more color variation. It’s proof that tile makers can bring exciting new twists to traditional options.

Terrazzo Looks

Crossville looks at latest tile trends

The quintessential look of terrazzo made appearances throughout the trade fair. This go-to favorite for commercial installations of recent, modern eras is capturing new attention for today’s design sensibilities thanks to updates in colors, patterns, and overall style.

Geometric Designs

Crossville looks at the trend of geometric shapes in tile design

We noted lots of geometric shapes and designs throughout the booths at Cersaie this year. Geometry has become more prominent in tile design in the last year or two, and if the presence of even more dramatic shapes at this year’s trade fair is any indication, we can be expecting more geometrically inspired styles on the horizon.

Linear Art

Crossville looks at the trend of linear art in tile design

In contrast to the bold geometric shapes we saw at the show, we also observed lots of linear art incorporated into tile design, as well. Linear art is certainly geometric in nature, yet it’s much more subtle and subdued in its interpretation. These looks captured grid-like imagery and treated tiles like canvases for modern art.

Shape Variations

Crossville looks at trends in tile shapes

It’s definitely time to think outside the square when it comes to the shape of tile. We saw many inventive variations on four-sided tiles. It seems many tile makers are finding new angles–literally–for tile configurations. We were intrigued at the peek we got into the shape of things to come.

Again, we invite you to watch our YouTube video to learn about even more trends than are listed in this article. In the video, you’ll see many more images of the trends we spotted at Cersaie. Pictures really tell the stories best, so we hope you’ll dive in to learn more.

Of course, we’re always striving to lead the trends, and we even have many products that respond to looks that are just now growing in popularity. As you consider tile for upcoming projects, turn to Crossville for ideas, inspiration, and product recommendations to turn up the tile style in your spaces.


Crossville Looks at Pantone’s 2016 Colors of the Year

Color authority Pantone has made the much-anticipated announcement of the 2016 Color of the Year, and we’re here to report that the news is twice as nice. Pantone has actually decreed two colors as tops for 2016: Rose Quartz and Serenity–a soft pink and a baby blue, respectively, that already have many thinking of the traditional “It’s a boy! It’s a girl!” palettes we all know well.

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crossville looks at 2016 color of yearThe fresh, airy hues are an interesting development in light of the recent “white out” of 2016 colors announced by major paint brands. According to Pantone Executive Director Leatrice Eiseman, this pair of colors gently marries warmth and coolness and speaks to a growing desire for wellness, peace, and order reflected in our fashion and home decor.

Interestingly, the Pantone website shares examples to show how this pink and baby blue combination will integrate into a wide range of potential palettes. Here are a few ideas.

crossville looks at 2016 pantone color of year

While we await the responses and buzz within the interior design community, we’re looking at our colorful collections to find tiles that answer this hue news. We have many colors within our existing product line-up that give nod to the 2016 duo of colors to watch. Our stunning Glass Blox collection offers lovely pink and blues, including lighter tones that are quite on par with Pantone’s Rose Quartz and Serenity.

crossville looks at pantone color of year

crossville color of the year 2016Additionally, our Cross-Colors collection includes many colors that capture the essence of serene, soft pink and blue, as well. We have many coordinates to make the most of the latest colors trends for 2016.

As more color news for 2016 rolls out, we’ll be capturing and sharing the details, along with our take on the trends. Visit our website anytime to peruse the full range of colorful collections we offer to meet any look, style, and palette your next design project may entail. Stay tuned for more news on hues that you can use!


Crossville at the IIDA San Diego Fashion Show: Haute Couture, Album Art and Building Materials

Delawie Architects and Crossville Redefine “Tile Style” 

IIAD San Diego Haute Couture Fashion Show

We recently helped a talented team rock the runway in San Diego! As sponsor of the Delawie Architects team at the recent IIDA San Diego’s Haute Couture Fashion Show, we contributed stunning tile to craft album-art inspired style for a most unique fashion show.

The annual Haute Couture Show is a runway fashion event featuring one-of-a-kind garments created by design professionals using building materials. Esteemed design professionals from San Diego’s top A&D firms come together for a little friendly competition that culminates as models dressed in the amazingly designed and constructed garb strut their stuff on the runway! This year, the show’s theme married design, fashion, and the artistic side of music, as participants were challenged to create outfits inspired by iconic music album covers.

As sponsor of the Delawie Architects creation, we contributed a range of materials to carry out an interpretation of the art for the album Destroyer, by the band KISS. Using a combination of our Laminam Filo, Sideview Glass, and mosaic mesh backing, the Delawie team fashioned an outfit that mimicked the famous album’s strong black and white graphics, angular shapes, and vibrant backdrop. The rocking result was a stunning and sexy “gown” modeled by Delawie’s own Isidora Dragic who wore the dress, boots, and accessories with a palpable, rock-and-roll attitude.

Here’s the video of the event, courtesy of Delawie. (Be sure you are logged into Facebook to view it.)

Posted by Delawie on Friday, November 13, 2015

Kudos to the Delawie design professionals and all from our Crossville team who helped to make this fabulous project come together!