For Neocon 2015, we’re unveiling hip and transformational products inspired by the grit and glam of urban spaces. We’re turning the spotlight on new Laminam offerings, an edgy new porcelain tile collection, and—the star of our show—a trend-setting glass tile line that has inspired the creative theme of our NeoCon 2015 booth. In celebration of all that’s new, we’re inviting customers and colleagues joining us in Chicago to “Move with the Groove.”
The “Move with the Groove” campaign and booth design centers around the pending launch of Groove Glass, a new glass tile collection getting its first official reveal this week in Chicago and slated to hit the market later this summer.
Our Director of Design Mikeal Jensen gives a little insight on the fun theme for Crossville’s NeoCon 2015 theme.
“We are most excited to share our Move with the Groove campaign with Neocon attendees,” Mikeal shares. “The booth and creative campaign was designed to literally amplify the excitement surrounding Groove Glass in a memorable way worthy of this truly unique tile.”
Here’s just how we’re moving with the groove at booth 9086, 7th floor at NeoCon 2015.
- Gorgeous, adventurous booth design: We’ve interpreted our theme with a bold look for the NeoCon booth space. Pop art graphics enhance the grit and glam of our new product lines to create an ambience that is eye-catching and a stand-out for the show.
- Product debuts: Booth guests will see, touch, and experience the new Groove Glass collection, Laminam’s I Metalli line, and the Gotham porcelain tile collection, as well. These products will be officially launching in the months to come.
- Fun giveaway: To support the Groove Glass campaign, we have specialty branded Eco-Amps available at our booth #9086, 7th Floor. These amps, made of recycled paper, are eco-friendly, fold-together speakers that work with iPhones.
- Move with the Groove playlist: To really inspire folks to move with the groove and give them something to play on those cool Eco-Amps, Crossville’s own Kendell Idema, a 17-year employee currently in the Retail Samples department and a talented, accomplished musician, created original tunes that align with each color in the Groove Glass line. Listen here: http://bit.ly/movewithgrooveglass
Even if you’re watching all the NeoCon happenings from afar, we invite you to listen in, move with the groove, and keep track of all our social media to see the sights and excitement from the show.