Coverings ’16 is just around the corner (April 18 – 21 in Chicago), and we’re gearing up for a very full four days of exhibiting and participating in a number of exciting events. If you aren’t already familiar, Coverings is the premier international trade fair and expo exclusively dedicated to showcasing the latest trends in ceramic tile and natural stone surfacing, as well as offering continuing education in the form of seminars and live demonstration sessions for all categories of attendees.
Here’s a look at where, when and how Crossville will be participating in this year’s “Global Tile & Stone Experience.”
Exhibit – Booth 7306
You’ll find the Crossville booth in the North Hall, #7306, where we’ll be showcasing our latest and greatest, including Oceanaire, Gotham, new Laminam lines, and so much more. This is a great opportunity to experience our tile products in person, as well as learn about choosing and using them for optimal results in designs and installations. Also, be sure to stop by for cupcakes each afternoon of the show, as well, to help us celebrate 30 years in business!
Design Installation Showcase
Each year, Coverings hosts a live Installation Design Showcase that brings together designers, installers, and manufacturers to create vignettes on site at the show. The showcase reveals the best in collaborative design and advanced installation and puts a spotlight on how materials and techniques can influence the look, feel and performance of a commercial space.
For this year’s live-action demonstration, we’re providing tile for the Healing Environments Architecture and Interior Design‘s spa lobby–a spaces that focuses on sustainability and incorporates tile to create truly synergistic space. The installation team of Trostrud Mosaic & Tile will complete the project’s elements with the highest degree of technical accuracy.
The Installation Design Showcase Deconstructed Session, followed by the Final Reveal and Reception, will take place on Wednesday, April 20 from 3:30 – 5:30 PM.
Specially Designed Tiled Cube and Donation Ceremony
TCNA (Tile Council of North America) hosts an annual tiled cube exhibit that benefits Boys & Girls Clubs of Northwest Indiana. We invited Kim Scodro Interiors, Chicago, to design this year’s bench with our Groove Glass.
TCNA will host a donation ceremony on Wednesday, April 20th at 2:30 p.m. in the TCNA Art Tile Courtyard (booth #8111). All bench donors are encouraged to attend, as members of the press, the Coverings show photographer, and representatives of Boys & Girls Clubs will be present.
Donated benches will either be displayed at Boys & Girls Club locations throughout the local area or sold/auctioned to raise money for the clubs’ programs.
On Wednesday, April 20, at 1:00pm Central, we will be hosting #KBTribeChat live from our booth #7306. KBtribe is a community of kitchen and bath industry professionals who have weekly discussions on Twitter. KBtribechat was started by @cabinetmakers and is run by Stacy Garcia through Garcia Cabinetmakers. These “TweetChats” are always informative and fun, and we’re especially excited to be hosting from Coverings. We would love for you to join us in person or via Twitter! (Check out the KBTribe blog to see the discussion questions in advance.)
We’ll be at the annual NTCA (National Tile Contractors Association) Awards event on April 20th from 5:30-7pm at McCormick Place in Room S100A. These awards recognize top professionals in our industry, and this year, a member of the Crossville family is set to receive a major award. Tim Curran, Co-President of the Curran Group, Crossville’s parent company, will be honored with the Joe A. Tarver award for service to the industry. Cocktails and light eats will be available during the event, as well.
Crossville Pros and Friends of Crossville Speak at the Show
1. Noah Chitty, Director of Technical Services for Crossville Inc., will be speaking at two sessions:
Thin porcelain tile continues to grow in both size and acceptance, but questions still remain. What do installers need to know to work with thin tile panels successfully? Get the answers April 20, 9:15 AM – 10:30 AM, room S104. Noah will co-present “New Directions for Thin Tile Panels” with Dan Marvin of MAPEI and Benjamin Szell of European Tile Masters.
On April 21, 8:00 AM – 10:00 AM, room S104, Noah will co-present with Benjamin Szell “Training Session on Thin Tile Installations.” This hands-on and informative training session will address the types of tools used to transport and cut the materials, as well as installation techniques to achieve maximum mortar coverage.
2. Irene Williams, our PR and social media representative and owner/principal of Msg2Mkt, LLC is joining long-time Crossville friend Lisbeth Calandrino of Fabulous Floors Magazine to co-present “How to Maximize Your Online Marketing Presence” April 18th, 1:30 PM- 2:30 PM, room S103ABC. This workshop will provide case studies and ideas to enhance online presence and traditional tactics to be successful business owners.
3. Our own David Gillespie, a guru of tile installation technique, will be participating in installation demonstrations on the National Tile Contractors Association stage throughout Coverings. Please check the demonstration stage announcements for details!
4. Christine Whittemore of Simple Marketing Now LLC and Arpi Nalbandian of Tileometry will co-present “Online Visual Success with Houzz, Instagram and Pinterest” at 10:45 AM – 12:15 PM at the Social Media Lounge, booth #4031. This session will explore how pictures are truly worth so much in our industry, especially when it comes to success in social media marketing.
To stay apprised of all the excitement of the show, stay tuned to Crossville social media and follow the official show hashtag “#coverings2016.” Most importantly, if you’ll be at the show, plan now to visit us in the North Hall at booth 7306!